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Slips Apparel is a newly launched luxury loungewear company. In collaboration with Dharsana Inkubar, we were tasked with creating a cohesive visual brand identity, encompassing logo design, brand usage for both print and web, color systems, typography, and various branding applications. Our aim was to seamlessly fuse the concepts of "comfort" and "elegance" into the brand's essence. The project encompasses the development of a comprehensive brand book along with website design.
Despite the growing demand for luxury loungewear, Slips Apparel lacks a defined visual brand identity that effectively communicates the essence of comfort and elegance. This absence hinders the company's ability to establish a strong presence in the market and connect with its target audience. Without a cohesive brand identity, Slips Apparel faces challenges in distinguishing itself from competitors and effectively conveying its value proposition to potential customers.
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Through a collaborative effort, we embarked on a journey to redefine luxury loungewear through a carefully crafted visual brand identity. Our collaboration encompassed every aspect of branding, from logo design to brand usage for print and web, color systems, typography, and branding applications. Central to our approach was the creation of a versatile logo that serves as the cornerstone of our brand identity, capturing the essence of comfort and elegance. This logo seamlessly integrates into our brand guidelines, ensuring consistency and coherence across all brand touchpoints. Following established brand guides, I designed website, providing a smooth online shopping experience that reflects the sophistication of our brand. Through thoughtful design and intuitive navigation, I aimed to create a digital space that resonates with our audience.
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